People around my age bracket are doing the marketing now, to... well, people of my age bracket. Does anyone else find it odd to hear songs that used to be ‘indie’ played on a commerical for Gap?
Ok, initially hearing Stereolab on VW commercials was fun. Then... The Apples for *JC Penney*? Eh, lost a bit of the “hey I love that band” novelty.
Crappy local bands that somehow made it big and cashed it make it even weirder. I never want to hear a Dandy Warhol song again. Or Everclear. These bands fucking suck, people. They sucked before they got the professional studio recordings and went “cha-ching”, and they suck now. They aren’t going to make me buy what you are selling.
The point of the rant comes this: A new Nike commerical is showing right now. Lots of athletes with masks. Standing there, looking artsy. The background music is “Migration” - a Cop Shoot Cop song. The good news is that they don’t butcher the music -at all- - they play it in its 1:19 entirety, unedited. The bad new is that Cop Shoot Cop, when they were actively making music, had a strong anti-corporation message. And now here we are, 10 years later, and they are the background music to one of the biggest corporations alive, peddling shoes to consumers. Sadness.
I think the only thing worse would be hearing Fugazi’s “merchandise” being played as elevator muzak.