Ok, initially hearing Stereolab on VW commercials was fun. Then... The Apples for *JC Penney*? Eh, lost a bit of the “hey I love that band” novelty.
Crappy local bands that somehow made it big and cashed it make it even weirder. I never want to hear a Dandy Warhol song again. Or Everclear. These bands fucking suck, people. They sucked before they got the professional studio recordings and went “cha-ching”, and they suck now. They aren’t going to make me buy what you are selling.
The point of the rant comes this: A new Nike commerical is showing right now. Lots of athletes with masks. Standing there, looking artsy. The background music is “Migration” - a Cop Shoot Cop song. The good news is that they don’t butcher the music -at all- - they play it in its 1:19 entirety, unedited. The bad new is that Cop Shoot Cop, when they were actively making music, had a strong anti-corporation message. And now here we are, 10 years later, and they are the background music to one of the biggest corporations alive, peddling shoes to consumers. Sadness.
I think the only thing worse would be hearing Fugazi’s “merchandise” being played as elevator muzak.